What is Pickit?

Our Story

So you’ve figured out that Pickit is all about pictures, but you're also wondering: Does the world really need more pictures? Good question, and to be honest, probably not. However, what we discovered is that the vast majority of images online are not legally cleared and do not reward the photographer.

So, a couple of friends put their clever heads together and decided to make life a little easier for ordinary people looking for, what we like to call, fair photos. They also set out to make it simpler to find the right images in the right place at the right time. And we all know time isn’t something people have lying around.

Enter Pickit. Situated in suitably picturesque Visby, a medieval city on an island off the Swedish coast, Pickit are making a dent on the image industry by bringing some productivity to people working with pictures, and rewarding photographers along the way.

The Pickit Team

We know people

Not only do we know pictures, but we know people with pictures. The Pickit platform connects photos users, photo providers and photographers worldwide, making it simpler to access quality images.

We know pictures

We also know pictures, handpicking each image using a unique combination of AI and human curation. This means you get the right picture to make your message stronger and make your work matter.

We know collaboration

Working with people can be tricky, and keeping track of everyone’s photos can be time-consuming. So, we created an image bank for teams and businesses that will take the frustration out of collaborating with pictures.

We know value

85% of images online are stolen, and many people don’t know where to go for legally-cleared photos. We believe in fair photos, so we’re changing the industry by putting 60% of profits back in the hands of the photo providers.

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